Online organizer and author Eli Pariser talks about the practice of web companies personalizing our news and search results to match our history and interests. (9:05)
Pariser's book, The Filter Bubble, is a quick and interesting read. Find in a Library | Amazon
Tech pioneer and CEO Gary Kovacs describes how websites track your personal information, and promotes Collusion, an add-on for the Firefox browser, aimed at educating the user on how they are being tracked. (6:40)
A brief, straightforward overview of Search Engine Optimization, the strategies web companies and others use to manipulate search results and raise their search rankings. (3:30)
(And by the way: search engines are nothing like librarians.)