Module 3: Watching the web watching you

Introduction

Learning Outcomes

By the time you're done with this module, you should have a better handle on...

• Weighing the value (and arguable existence) of online “filter bubbles,” their impact on your search results, and their implications for society
• Understanding Search Engine Optimization (SEO) practices and how they affect your search results
• Recognizing user-generated content and distinguishing high-quality user-generated content from low-quality “content farms”
• Understanding the impact the practices of “Big Data” have on your web experience and your privacy

Pre-Survey