(Very Important Standard -- 2 points)
As one of the primary goals of an online course should be to engage the student--studies have shown that an engaged student is a successful one (see Quality Matters Research Literature: Roblyer & Wiencke (2003))--your tools and media should be engaging (see Examples below)
Utilizing the student-tracking tool to make sure a student is active in the course.
Games that reinforce module or course objectives.
Interactive tools & media:
Discussions requiring students to post messages and respond to others.
Practice quizzes, especially those that provide instant feedback.
Animated examples, like those built in Flash, Java, HTML5.
Exercises formatted like the "Choose Your Own Adventure" books.
Simulations, which can be especially useful tools. For example, a host of physics simulations can be found at MyPhysicsLab (http://www.myphysicslab.com/) and a virtual university simulator can be found at Virtual U (http://virtual-u.org/). Many others can be found by simply using Google.