Logo Design (Identity)

Before even touching a computer a logo designer will go through these steps:

• 1. The Design Brief: They conduct a questionnaire or interview with the client to get the design brief.

  2. Research: They conduct research focused on the industry itself, on its history, and on its competitors.

  3. Reference: They conduct research into logo designs that have been successful and current styles and trends that are related to the design brief.

  4. Sketching & Conceptualising: They develop the logo design concept(s) around the brief and research. 

  5. Reflection: They take breaks throughout their design process. This lets their ideas mature and lets them get renewed enthusiasm and receive feedback.

Identity Design Resources:

Logo Design Process:

http://siahdesign.com/archives/760

http://layersmagazine.com/artistic-expression-logo-design-from-start-to-finish.html

http://www.marketingtechblog.com/how-to-select-a-logo/

Evolution of Corporate Logos:

http://www.inc.com/ss/evolution-corporate-logos?slide=1#5

Use of Negative Space in Logos:

http://webdesignledger.com/inspiration/negative-space-in-logo-design

Gallery of Cool Logos:

http://logopond.com/

http://www.logolounge.com/

http://logoawards.mediabistro.com

Download Original Fonts for Free:

http://www.dafont.com/

http://quizlet.com/51087972/isu-g7-u1-design-logo-flash-cards/

Google Drive Folder

https://drive.google.com/a/isumail.ac.ug/?tab=mo#folders/0BzhWn0y0RiYzdWtkRF80dnpXQ1E