Typography

Official Font

Avenir is the official DDOT typeface and was selected because it is simple, clear and approachable. Its multiple weights and styles provide the flexibility necessary for most applications.

Materials should use the following guidelines:

        • Use letterforms as originally designed, i.e., don’t condense, extend, skew, or otherwise manipulate.

        • The font should always be set to a legible size. Point size 10 is the recommended minimum.

        • Limit the number of variations of the chosen type families within a publication to avoid confusion.

        • Maintaining high contrast between font color and background color will improve legibility.

Titles in DDOT publications and printed pieces should appear in lowercase in order to emphasize DDOT’s friendliness and modern character.

Alternative Font

If Avenir is unavailable, Calibri is an acceptable alternative. Trebuchet then should be used for titles.

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