Images

A Picture is Worth a Thousand Words

DDOT uses strong, colorful, and engaging images to help tell the agency story in all branded materials.

Use the following guidelines when selecting images to accompany DDOT marketing and communications materials:

  • DDOT communication materials including brochures, pamphlets, websites, and presentations should only feature photographs that DDOT either owns the rights to or, if provided by a third party, includes a credit acknowledgement. Photos should be credited as follows: Source: (Photographer Name (if known)/Source)

  • When using stock images, make sure the photos don't feature landmarks or characteristics that make it obvious the photo was not taken in the District. For example: palm trees, mountains, or landmarks from other major US cities)

  • The most engaging images feature people and/or animals and the District's transportation network in use. Photos of empty streets are rarely impactful enough to make a statement, however, photos should not be so crowded or overwhelmed that the impact is lost.

  • Photos should reflect the diversity and rich culture of the District and its residents.

  • Avoid using iconic Washington, DC landmarks for locally-focused content, unless a District asset is prominently displayed in the photo.
    For example: a DC Circulator Bus in front of the National Museum of African American History and Culture is acceptable. A photo of the National Monument as a standalone photo is not ideal when discussing DDOT infrastructure projects.

  • Photos should be reviewed for activities happening in the background as well. Photos with illegal or improper behavior should be avoided or flagged when submitted. (I.e. improper personal protective equipment, cars blocking the bike lane, illegally parked cars, jaywalking, etc.)

  • Avoid using clip art unless absolutely necessary.

  • Avoid stretching, pixelating, or otherwise distorting images

  • The photographer should receive consent to use photos of individuals who are not DDOT or DC government employees.

Questions? Please contact Mario Sessions for guidance.