Course Purpose:

The purpose of this course is to prepare the student to describe what E-Commerce is and how it is being used on the Internet for increasing efficiency in established marketing functions. Technology of e-marketing transforms many marketing strategies. It also has changed consumer behavior through a power shift from firms to mouse holders. This transformation results in new business models that add customer value, build customer relationships or increase company profitability.

Materials:
E-Commerce-Business, Technology, Society, 2021. 16th Edition, by Laudon (ISBN 9780134998459). Pearson Publishing.