Textbooks/Materials:

• The Practice of Public Relations by Fraser Seitel, 14th edition, 2020 Pearson Education.  This textbook is the only acceptable textbook for this course. 

To enhance your learning experience and provide affordable access to the right course  material, this course is part of an inclusive access model called First Day Access.  

The text and software materials for this course are part of the First Day Access (FDA) program at ACC.  These items are part of your tuition when you enroll in this course unless you opt out. It is NOT recommended that you Opt-Out, as these materials are required to complete the course. You can choose to Opt-Out on the first day of class, but you will be responsible for purchasing your course materials at the full retail price and access to your materials may be suspended. For more information and FAQs go to customercare.bncollege.com  To access the First Day Course Materials, click on the link in the upper left-hand  side of the screen right below the link Announcements