MRKG 1302

Course Rationale:

Retail is one of the largest sectors in the global economy. Retail is also a vital part of marketing. All of us are affected by retailing, either by being a customer or involved in the retailing phase of marketing. Retailing is going through a period of exciting, dramatic change. Technology through the Internet has created E-Commerce, E-Buzz, or E-tailing as the media calls it or Interactive home shopping. Due to these exciting and changing technologies, customer demographics and other challenges in the retail industry, traditional retailers are discovering they must adapt to these future changes or go out of business. The course takes a detailed and in-depth look at the world of retail management. From store location, merchandise planning, buying of merchandise, to having a web page on the Internet, the student must understand the basics to this essential element of marketing. 

Several important developments in retailing that will be addressed and stressed are: 

1. Evolving role of the internet in retailing. 

2. Greater emphasis on the social responsibility of retailing. 

3. Increasing emphasis retailers are placing on developing exclusive brands. 

4. Use of technology and analytical methods of decisions. 

5. Globalization 

6. Entrepreneurship and opportunities in retailing. 

7. New ways to communicate with customers 

Although some of you may have had some employment experience in or exposure to retailing, this course will be offered with the view that someone will be entering the retail industry at a management level where the compensation is excellent. However, many students start off as sales associates in retail. 

Retailing is not just about textbook learning; it challenges the student to use their critical and creative skills in all aspects of working and managing in a retail environment and not just covering the text. The student will learn how to apply the knowledge and skills learned in this course to real-world situations.

Textbooks/Materials:

Retailing Management by Levy, Weitz & Grewal, 11th edition, Publisher: McGraw Hill. This is the only acceptable text for this course. Assignments are from this text. McGraw Hill Connect software will be used for assignments. 

During the course, you will also be required to complete a variety of assignments that will be delivered via ConnectPlus, an innovative online learning system that is integrated with the text and proven to help student achieve greater success. Assignments completed ConnectPlus will make up a significant portion of your total grade in this course so you should arrange access immediately. 

Purchasing course materials 

This course is part of the First Day Access (FDA) program at ACC. When students register for the course, they will automatically be charged a fee for the course materials. 

To enhance your learning experience and provide affordable access to the right course material, this course is part of an inclusive access model called First Day Access.