MRKG 1391:
Social Media Marketing
Course Rationale:
Social Media Marketing will focus on the use of social media for enhancing product recognition and appeal. It will include analysis of distinctions between successful strategies in social media and in other types of advertising media, as well as choices of appropriate data to collect and analyze to measure the effectiveness of social media campaigns. While careful attention will be paid to currently available tools and types of data, creativity in hypothesizing what could be useful with more data (as computing power increases) will also be addressed.
Materials:
This course is a "Zero Textbook Cost (ZTC)" course. There is no textbook purchase required to participate in this course. However, you will be responsible for obtaining and printing(if desired) the required articles for the course. There will be a list of required articles/videos/podcasts provided in the syllabus.