MRKG 1301
Customer Relationship Management
Syllabi:
Syllabi:
Course Rationale:
Course Rationale:
The purpose of this course is to prepare the student to address general principles of customer service including skills, knowledge, attitudes and behaviors pertinent to the professional development of the student. This course will help students develop the understanding and skills necessary to become successful in customer relations.
Customer Relations is not just about textbook learning: it challenges students to use their critical/creative skills in all aspects of Customer Relations, not just those covered in this course.
Materials:
Materials:
Digital access to the McGraw-Hill Connect materials for this textbook.
A copy of the Textbook: Lucas, R. W. (2023). Customer service: Skills for success. McGraw Hill. 8th edition. ISBN: 9781265013776(ebook)