DEMOGRAPHIC REPORTS

EXISTING CONDITIONS REPORT

The Existing Conditions Report is prepared to provide the City Council, various boards and commissions, and the citizens of Rockwall with information relating to population, demographics, infrastructure, land use, housing, commercial development, public facilities, parks, trails and open space. In addition, the report is intended to assist city staff in future planning efforts. This planning report was first prepared in January of 2017 and is intended to be updated annually and redrafted on a five (5) year basis. The following is a comprehensive list of all Existing Conditions Reports and updates:

RESOURCES

2017 EXITING CONDITIONS REPORT

TAPESTRY SEGMENTATION

The Tapestry Segmentation is a market segmentation system that classifies neighborhoods based on their socioeconomic and demographic compositions. Tapestry is a system for classifying consumers and constituents using all the variables that can distinguish consumer behavior, from household characteristics such as income and family type to personal traits like age, education, or employment. Even housing choices can be used as an indicator of a person’s behavior. Typically, to get this information a city or company would need to hire a retail market firm; however, recently the City’s Geographic Information Systems (GIS) software provider, ESRI, has made tapestry segmentation reports available for cities to use for planning purposes.

Below is a summary of the City of Rockwall's tapestry market segments as of December 2, 2016. Each of the categories below is a link leading to an information sheet outlining the characteristics of the tapestry segment.