See what I did there?

I wrote this entire course for "readable email."

Here are those Take-away's again...

Write with a 3-5th grade reading level

• I'll teach you how in a minute

Write with ONE CLEAR CALL TO ACTION (CTA) in each email

Write skim-able emails

• If you only read the first sentence of every paragraph and the headings/bold you should get the gist of the email.

Don't use photos.

• Your photos are killing your credibility, and distracting your reader from the text.
• The exception to this rule is you can use images as illustrations.

STOP USING EXCLAMATION-POINTS!!!!!!!!! (But seriously . . . don't use them.)

These few principles will help you write emails that people will read and give their attention to.

This is what we are ultimately after--attention.

Moving to one Call To Action and lots of paragraph breaks makes writing emails simple. No longer do you have to worry about cramming 5 testimonies, your prayer requests, and a fundraising pitch into one email.

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From Aden Wright's Raise Your Support With Confidence

Chapter 13: Editing for Readable E-Mails