Earth Hour 2024 Updates

Find out more new and exciting details about the upcoming Earth Hour 2024

Earth Hour 2024 Key Messaging

Earth Hour 2024 Reporting

Critical Data Compliance Guidelines

Network Call #10 — 16th April 2024

Key items covered during this call:

Recap of EH 2024: Our collective impact and achievements
Premiere: Global Highlights Video
Call for Submissions: EH 2024 Atlas
Partnerships: Learnings + Types of partnerships + Moving forward
What's next: What to expect between now and EH 2025

Assets shared during this call:

Global Highlights Video: Original version + Shorter version (ideal for sharing with partners) + Working Files for localisation
EH 2024 Atlas: Canva Templates + Instructions for submission

Network Call #10 recording - Made with Clipchamp.mp4

EH2024 Network Call #10 - 16 April 2024

Network Call #9 — 12th March 2024

Key items covered during this call:

Final EH 2024 Assets!: EH x Scouts + UNSG Video + Wrap Up Press Release template
OTN Preparation: Social + Digital + Content

Assets shared during this call:

Press Centre: UNSG Video + Wrap Up Press Release template
OTN Tracking: Influencer/celebrity mentions + Twitter/Google trending + Bulk Hour submission sheet + Embed Global Hour count + Social media stats
OTN Content: Filming Guide + Crowd Release Notice + Model Release Form + Dropbox Links

Full Recording and Slides

Network Call #9 Recordings

EH2024 Network Call #9 - 12 March 2024

Network Call #8 — 27 February 2024

Key items covered during this call:

Our Official Hashtags for this year have been decided! #EarthHour, #BiggestHourForEarth and #MyHourforEarth 🌎
New & Upcoming Assets including our 'Give an hour' CTA Social Pack, Radio Assets, video translations of our Hero Videos, Press Release and Media Q&A, Fundraising Toolkit, Education Packs and more! 🌟
EH Reporting: Metrics to track for EH2024 and guidance on Crowd & Model Release 📈
Hour Bank Updates: Local Hour Bank set-up, important notes for teams with access to the Hour Bank CMS and for teams not hosting a local Hour Bank, the Bulk Hour Submission Sheet 🏋️

Assets shared during this network call:

Social Assets: ‘Give an hour’ CTA Social Pack, ‘Hour Count’ Assets
Hero Videos and translations: EH2024 Official Video [under embargo], 'Give an hour' CTA Video [under embargo], 'Could an hour change the world' Brand Film
Radio Assets: Radio Ads in English
Media Assets: Influencer/Celebrity Engagement Pack, Press Release, Media Q&A
Corporate Assets: Corporate Engagement Pack
Fundraising: Global Fundraising Toolkit
Education: Education Packs , Register for Webinars for families, educators and youth
Creative Assets: Asset Shop
Hour Bank: List of Stock Activities, Hour Bank embed codes for teams with access to the Hour Bank CMS, Bulk Hour Submission Sheet
Reporting: Digital Metrics to track and report for EH2023 and EH2024, Crowd & Model Release Guidance
Other Good Stuff: Pre-Planning Survey

More assets to come soon this month! Make sure you are subscribed to our newsletter

Full Recording and Slides

NetworkCall#8_27-02_videorecording

EH2024 Network Call #8 - 27 February 2024

Network Call #7 — 6 February 2024

Key items covered during this call:

New & Upcoming Assets including Key Messages, Media Q&A, Official EH 2024 video and CTA video, Fundraising, Influencer pitch deck, Hour Bank Stock activities, Education Pack, Education webinars and more! 🌟
Update on the Epson Partnership: Call to Action to "Save Energy and Give and hour for Earth" 💡
PR, Media & Integrated Comms Plans: Content calendar + Timelines 🗓️
EH Reporting: Metrics to track for EH 2024 📈
Hour Bank Updates: Data Protection + Timelines + Update on the Grand Prize 🏋️

Assets shared during this network call:

Media: Influencer/Celebrity Engagement Pack
Videos: EH 2024 Official Video + CTA Video [under embargo]
Corporate Assets: Corporate Engagement Pack
Hour Bank: Setup Request Form + Stock Activities + Activity Information Template
Education: Register for Webinars for families, educators and youth
Creative Assets: Asset Shop
Reporting: Digital Metrics to track and report for EH2023 and EH2024
Other Good Stuff: Pre-Planning Survey

More assets to come soon this month! Make sure you are subscribed to our newsletter

Full Recording and Slides

Network Call #7.mp4

EH2024 Network Call #7 - 6 February 2024 Draft

Network Call #6 — 16 January 2024

Key items covered during this call:

Guidance: Organising 'Give an hour' activities 🐼
What's next: The Hour Bank ⏳
Media assets: Spokesperson briefing document, sample endorsement script, and more 📢
... and More assets! 😮

Assets shared during this network call:

Full Recording and Slides

Network Call #6_January 2024 .mp4

EH2024 Network Call #6 - 16 January 2024

Network Call #5 —
7 December 2023

Key items covered during this call:

Earth Hour 2024 Key Messaging 🎤💥
Hour Bank updates: Final designs + Preparations for localising the Hour Bank + Timelines ⏳🤩
Asset Delivery timelines: Social, video & media assets⏱🚀

Assets shared during this network call:

Full Recording and Slides

Earth Hour 2024 Network Call #5 Recording.mp4

EH2024 Network Call #5- 7 December 2023

Network Call #4 —
7 November 2023

Key items covered during this call:

News about Earth Hour's first ever international partnership 🤝
Hour Bank updates: Design previews, key features, localisation information and more ⏳
Fundraising via Earth Hour (for WWF Offices only) 💸
New brand and marketing assets ✨

Assets shared during this network call:

Digital Key Visuals on Canva in portrait, square & landscape formats
Countdown assets in static and animated formats

Full Recording and Slides

Earth Hour 2024 Network Call #4 Recording.mp4

EH2024 Network Call #4- 7 November 2023

Network Call #3 — 28 September 2023

Key items covered during this call:

Recap of the Earth Hour 2024 strategy and direction
Recap of Earth Hour's call-to action and how we're categorising them in 2024 to engage our 'inactive middle' target audience
What's in store for the new Hour Bank? From monitoring tool to discovey and engagement tool.
How can your local campaign be a part of the Hour Bank
Nominate a song for Earth Hour 2024's official soundtrack!

Assets shared during this network call:

Start planning with the 'Give an hour' Handbook
View and download EH2024 print ads and OOHs
Order your custom Earth Hour Assets from our Asset Shop
Creating videos? Apply for the access key to our free Premiere Pro flip clock animation tool
Creating social media content? Use our Adobe Illustrator or Canva templates!

Full Recording and Slides

Earth Hour 2024 Network Call #3 Recording.mp4

EH2024 Network Call #3- 28 September 2023

Network Call #2 — 25 August 2023

Key items covered during this call:

Recap of our brand induction: The evolution of Earth Hour and its success in reaching the millions
Recap of the Earth Hour 2024 strategy and direction
New brand guidelines to note and adhere to
What updates to expect next

Full Recording and Slides

Earth Hour 2024 Network Call #2 Recording.mp4

EH2024 Network Call - 25 August 2023

Network Call #1 — 5 July 2023

Key items covered in this call:

Sharing of local Earth Hour 2023 highlights & insights by some WWF offices
- Call session 1 (Oceania and Asia Timezone): WWF-China, WWF-Vietnam, WWF-Singapore
- Call session 2 (Africa, Europe & Americas Timezone): WWF-EPO, WWF-Guianas (Guyana and Suriname)
Earth Hour 2024 topline strategy and direction
Earth Hour 2024 timeline and key milestones (Jul-Dec 2023)
Logo updates from Earth Hour Global team

Earth Hour 2024 Top-line Strategy and Direction, Timeline & Logo updates

Earth Hour 2024 Top-line Strategy and Direction_recording.mp4

EH2024 Network Call - 5 July 2023 - Key Strategy & Direction

View & Download Updated Earth Hour Logo

Full Recording and Slides from Call session 1 - 2pm GMT+8 (Oceania and Asia Time Zone)

Watch the first half of this recording for EH2023 Case study sharing by WWF-China, WWF-Vietnam and WWF-Singapore

EH2024 Network Call - 5 July 2023 - Option 1.mp4

EH2024 Network Call - 5 July 2023 - Option 1

Full Recording and Slides from Call session 2 - 3.30pm GMT+1 (Africa, Europe & Americas Time Zone)

Watch the first half of this recording for EH2023 Case study sharing by WWF-European Policy Office and WWF-Guianas (Guyana and Suriname)

EH2024 Network Call - 5 July 2023 - Option 2.mp4

EH2024 Network Call - 5 July 2023 - Option 1

Critical Data Compliance Guidelines

From 2023, we are implementing new data compliance processes to ensure we abide by the highest compliance standards for image and data protection.

Many offices have processes and guidelines in place to ensure this happens. Where this is the case, please stick to your locally approved processes.

Note: This only applies to images and videos that include identifiable shots of people. Images of switch-offs and group shots where people are not recognisable are not applicable.

For more context and background, please read through the Earth Hour Compliance Guidelines.

Download the model and crowd release forms