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Press Center
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Looking to create the biggest PR and media reach this Earth Hour? Find our press releases, spokesperson briefings, and more here.
Looking to create the biggest PR and media reach this Earth Hour? Find our press releases, spokesperson briefings, and more here.
Earth Hour 2024 Key Messaging
Earth Hour 2024 Key Messaging
Please see below for the global key messaging for Earth Hour 2024 campaign. This builds on the narrative that underpins this year’s Earth Hour, aligned with our ambitions to tackle the twin crisis - climate change and loss of nature - the planet is facing.
We encourage you to adapt these key messages, by showcasing the work you’ll be doing in your country, and to suit the audiences that you know best.
Earth Hour 2024 Press Assets
Earth Hour 2024 Press Assets
Earth Hour 2024 Wrap Up Press Release
Earth Hour 2024 Wrap Up Press Release
EMBARGOED UNTIL 24TH MARCH, 1300 SGT
USAGE NOTE: This template is for local team adaptation and the country section will be updated live by the WWF International Media Team
Earth Hour 2024 Spokespeople Resources
Earth Hour 2024 Spokespeople Resources
Spokesperson Briefing
Spokesperson Briefing
FOR INTERNAL USE ONLY
Use this document as a guide to brief your local Spokespeople to navigate media opportunities.
Spokesperson Media Training
Spokesperson Media Training
Use this deck to prepare and train Spokespeople you've identified prior to media opportunities!
Influencer Engagement Pack
Influencer Engagement Pack
Looking to engage celebrities and influencers to amplify Earth Hour locally?
An influencer engagement pack has been prepared to help you do so.
UNSG Earth Hour Video Message
UNSG Earth Hour Video Message
The Secretary-General of the United Nations, António Guterres, is supporting Earth Hour again in 2024! Below is a video message he's recorded to encourage the world to join Earth Hour.
Subtitles are now available in English only. Subtitles in French, Spanish, Arabic, Russian, Chinese, and German coming soon.
B-roll Footage
B-roll Footage
WWF EH24 Broll FINAL_20Mar.mp4We've prepared b-roll of various landmarks around the world switching off in celebration of Earth Hour.
B-roll Template
B-roll Template
Need to make your own b-roll? We have a canva template ready!
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