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  • Home
  • Plan Your Campaign
    • #BiggestHourForEarth
    • Global CTA
    • Campaign Assets
      • Social Media Assets
      • Key Visual Assets
  • Brand Resource Center
    • Logo
    • "60" Icon
    • Fonts
    • Colours and Patterns
    • Flip Clock Motif
    • Imagery and Photography
    • Working with Others
  • More
    • Home
    • Plan Your Campaign
      • #BiggestHourForEarth
      • Global CTA
      • Campaign Assets
        • Social Media Assets
        • Key Visual Assets
    • Brand Resource Center
      • Logo
      • "60" Icon
      • Fonts
      • Colours and Patterns
      • Flip Clock Motif
      • Imagery and Photography
      • Working with Others
Logo
"60" Icon
Fonts
Colours and Patterns
Flip Clock Motif
Imagery and Photography

Imagery and Photography


With our photography, we’ll create a brand world that feels distinctly Earth Hour. By focusing on images that are people-first and authentic, we can tell a story that celebrates the actions—big and small—of real people. 




























Page Contents

clickable for quick navigation →
  • Brand Imagery Guidelines and Sample Images
  • Data Protection Guidelines and Asset Downloads

Brand Imagery Guidelines

Section Contents >
Look and Feel
Image Selection Guidelines
Image Credits Guidelines
Sample Images for Download
EH Brand Book Slide 34-35

Sample Images for Download

Images featured in the Earth Hour Brand Book are royalty-free and available for download.


Note: When using these images, please credit the source and photographer accordingly.

Download royalty-free images here

Data Protection Guidelines

Section Contents >
Securing Usage Rights
Model Release Forms for Download

From 2023, we have implemented new data compliance processes to ensure we abide by the highest compliance standards for image and data protection. In order to use the images and footages in our communications, it is mandatory to follow these guidelines.


Note: This only applies to images and videos that include identifiable shots of people. Images of switch-offs and group shots where people are not recognisable are not applicable.


For more context and background, please read through the Earth Hour Compliance Guidelines.

EH Brand Book Slide 36-37

Model and Crowd Release Forms for Download

Generic model and crowd release form templates have been created for use. However, many offices have processes and guidelines in place following local data protection laws. Where this is the case, please stick to your locally approved processes.

Download the model and crowd release forms

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