Home ⮕ Chapter 1 - INTRODUCTION & THEORETICAL FRAMEWORK
This first chapter provides the foundation for the study by presenting context, objectives, research questions, as well as the guiding worldviews and assumptions.
Table of content
Work for Impact is a pioneering ethical outsourcing company and a “Named Best For The World™” B Corporation, reflecting its exceptional commitment to social and environmental responsibility. Dedicated to connecting purpose-driven organizations with a highly vetted global talent pool, Work for Impact transforms traditional outsourcing by placing fair pay, transparency and sustainable partnership at the core of their business model. Traditional outsourcing in remote areas and among marginalized communities - especially for women facing economic challenges - has often resulted in exploitative practices and limited opportunities. In contrast, Work for Impact collaborates with organizations that embrace their vision of fostering economic growth through enduring, positive social impact.
Mission: Work for Impact matches purpose-driven organizations and like-minded talent to co-create positive social impact through ethical outsourcing and talent empowerment.
Vision: The company envisions a sustainable and just world defined by interconnectedness, collaboration, and equal opportunities for everyone. It aspires to build diverse and inclusive societies that are committed to positive societal and environmental change, ultimately leading to global prosperity and an enhanced quality of life for all.
The market for outsourcing and remote work has experienced rapid growth in recent years. Platforms such as Upwork, Freelancer.com, and Fiverr dominate by offering access to a global talent pool - often driving decisions based primarily on cost. This focus on low pricing can come at the expense of fair wages, robust employment practices, and long-term worker empowerment.
However, a discernible shift is underway. The rapid adoption of remote work, driven by the COVID-19 pandemic and supported by cloud computing, AI-driven tools, and advanced communication platforms, has transformed how distributed teams operate. The global outsourcing market is not only expected to exceed $1 trillion by 2025 but could even surpass $1.5 trillion in the coming years as organizations seek specialized talent and innovative solutions.
Concurrently, there is a growing trend toward ethical and sustainable outsourcing. Companies like Patagonia, TOMS Shoes, and Fairphone have set benchmarks by integrating sustainable practices and ethical sourcing into their business models. These practices are increasingly favored by both consumers and employees, who now expect companies to demonstrate social and environmental responsibility. As a Certified B Corporation, Work for Impact is uniquely positioned to capitalize on these trends, reinforcing its commitment to creating lasting economic and social impact by emphasizing fairness, job security, and sustainable work conditions.
Quantify and Evaluate Work for Impact’s Social Impact
Gather empirical data through qualitative interviews and quantitative surveys to capture real-world insights on contractor satisfaction, job security, diversity, and empowerment.
Use measurable social impact indicators to provide robust evidence of the outcomes generated by Work for Impact’s practices.
Validate and Refine the current Theory of Change
Use the data collected in Objective 1 to test the underlying assumptions and causal pathways in the current ToC - update the model if needed.
Establish a future Social Impact Monitoring Framework
Develop standardized questionnaires, key performance indicators (KPIs), and guidelines / frameworks for ongoing monitoring of Work for Impact’s social impact.
Provide strategic Guidance for Impact Scaling in the future
Provide high-level recommendations to support the sustainable expansion of Work for Impact’s social impact while highlighting potential opportunities.
To what extent do Work for Impact’s global talent recruitment practices and educational interventions influence contractor satisfaction, job security, and workforce diversity among participants? (Current Impact Measurement)
How accurately does the 2023 Theory of Change describe the causal pathways from WfI’s activities to observed social impacts, and what adjustments could improve its explanatory power? (ToC Improvement)
Which quantitative metrics and qualitative instruments (surveys, interview guides, KPIs) are most valid and feasible for ongoing measurement of WfI’s social impact, and how can they be integrated into a sustainable monitoring system? (Impact Monitoring Framework)
What strategic actions should Work for Impact prioritize to sustainably expand its social impact, given the constraints of a cost‑focused outsourcing market? (Strategic Impact Scaling)
In pursuing this study to evaluate whether Work for Impact is creating its promised social impact through ethical outsourcing and talent empowerment, it is important to clarify the assumptions and beliefs that guide this research. The researcher chose to ground this inquiry in both a pragmatic and a transformative worldview. This dual perspective informs not only the choice of methods but also the interpretation of the findings.
The pragmatic worldview emphasizes practicality and results. It focuses on using methods that work best to address real-world challenges. In this study, the pragmatic stance is used because it allows for the collection of clear, measurable data on key indicators - such as contractor satisfaction, job security, and diversity - that are essential to evaluating impact. This approach ensures that conclusions are actionable and directly applicable to improving global talent recruitment & team integration practices.
Complementing pragmatism, the transformative worldview prioritizes social justice and aims to address inequality. This perspective ensures that the study goes beyond mere numbers and captures the experiences of those from marginalized or underserved communities. This worldview aligns closely with Work for Impact’s mission, emphasizing empowerment and sustainable change, and guides the research to highlight not only outcomes but also the human stories behind them.
Combining the two perspectives allows to balance pragmatic, evidence-based inquiry with a commitment to social equity. The pragmatic approach directs the research’s focus on robust, empirical measurement, while the transformative lens ensures that these measurements are interpreted within the context of real-world social change. The researcher believes that this blend is most suited to uncovering the complexities of the global talent industry and ensuring that the study’s outcomes are both practical and meaningful.
It is essential for a rigorous study to have clear assumptions upon which the research is built. They clarify the conditions under which the study’s findings are true and valid. By explicitly stating these assumptions, it is ensured that the interpretation of the results is contextualized, and any limitations or external influences are acknowledged. This transparency enhances the credibility of the study and guides the selection of appropriate methodologies and data interpretations.
The study assumes that external factors remain relatively stable. The improvements in wages, job security, and empowerment observed among participants are primarily due to Work for Impact’s interventions.
The survey instruments and interview guides accurately and reliably capture the key constructs of empowerment, job security, and wage changes.
The samples chosen for the study are expected to accurately represent the broader population served by Work for Impact, so that the findings can be generalized.
The socio-economic and technological context during the study period is assumed to remain sufficiently stable, minimizing the impact of external disruptions on the results.
Participants are expected to provide truthful and accurate responses about their experiences, which will allow the data to accurately reflect the impact of the interventions.
In addition to these key assumptions, the study will be grounded in the 2023 created Theory of Change to confirm its soundness and assess the actual social impact achieved by Work for Impact.