Social Media - Why Use?

Why should an individual or small business use social media?  

• Build a vibrant product or service community

• Subscribe to a newsletter

• Drive traffic to website or blog to purchase products or services

• Become an authority in your field; an influencer 

• Customer service insights

• Stay connected to customers, family, friend

Once you know what you want from social media; review your website, email, blogging, and social media analytics and engage your audience.

Basically, social media is about communication and the promotion of::

• CONTENT - website, blog, video

• INTERACTION - Facebook, Google+, LinkedIn, Pinterest, etc.

• TACTICS - brand, strategy, measurement

Corrections to Common Business Mistakes

• Engage your clients with quality content that is relevant, organized, and creative

• Strategize with a content calendar

• Make connections between personal and professional content

• Balance your business content, other's content, and content that is human (no advertising, marketing goal)

Business Tools

• PeopleLinx - integrate social into team's sales process and metrics

Articles

• The ROI of Knowing Your Social ROI

• 5 tools to measure social media ROI

• How I Used Social Media to Save My Business and Build My Brand

• Experimenting on New or Niche Social Channels Without Wasting Time

• How Personal Social Media Accounts Help Businesses

  1. Building trust and credibility

  2. Personal branding

  3. Employer branding

• Social Media Glossary – Understanding Social Media from A to Z

• Why Social Engagement Needs to Be Part Of Your Daily Routine

• Tackling Social Media: Don’t Do It All!

• • Understand social media basics

  • Find your audience

  • Learn the culture through observation

• How social media influences consumer buying decisions

• How Social Media Improves Your SEO

• Tracking social ROI to prove the power of social media

• How Do I Integrate My App With My Social Media Accounts?

• Social media valuable for small businesses to promote themselves

Also See

• Blogging

• Brand marketing

• Email marketing

• Content Marketing

• Content Curation

• Facebook

  • Facebook for Individuals

  • Facebook for Business

• Google+

• Instagram

• Newsletters - Emailed

• Photographer Business

• Pinterest for Business

• Tumblr

• Twitter for Business

• Websites