Social Media - Why Use?
Why should an individual or small business use social media?
Build a vibrant product or service community
Subscribe to a newsletter
Drive traffic to website or blog to purchase products or services
Become an authority in your field; an influencer
Customer service insights
Stay connected to customers, family, friend
Once you know what you want from social media; review your website, email, blogging, and social media analytics and engage your audience.
Basically, social media is about communication and the promotion of::
TACTICS - brand, strategy, measurement
Corrections to Common Business Mistakes
Engage your clients with quality content that is relevant, organized, and creative
Strategize with a content calendar
Make connections between personal and professional content
Balance your business content, other's content, and content that is human (no advertising, marketing goal)
Business Tools
PeopleLinx - integrate social into team's sales process and metrics
Articles
How I Used Social Media to Save My Business and Build My Brand
Experimenting on New or Niche Social Channels Without Wasting Time
How Personal Social Media Accounts Help Businesses
Building trust and credibility
Personal branding
Employer branding
Social Media Glossary – Understanding Social Media from A to Z
Why Social Engagement Needs to Be Part Of Your Daily Routine
Understand social media basics
Find your audience
Learn the culture through observation