Ever print an image that looked perfect on your screen—but came out too dark, too flat, or with weird color shifts? That's because your screen and your paper don't speak the same language. The solution: soft proofing.
In Lightroom or Photoshop, you can preview how your image will look on a specific paper and printer. Turn on Soft Proofing (in Lightroom's Develop module or under View > Proof Setup in Photoshop), load the right ICC profile for your paper/printer combo, and check "Simulate Paper Color." This lets you make targeted adjustments before printing—especially important for matte papers, which tend to dull highlights and drop shadow detail.
Next-Level Tip: Add Output Sharpening
Even the sharpest images can look a bit soft in print. Ink bleeds slightly when it hits paper—especially with fine art matte stocks. That's where output sharpening comes in.
In Lightroom, set it during export or in the Print module—pick the paper type and use "Standard" or "High" sharpening. In Photoshop, sharpen manually after resizing with Unsharp Mask. Try Amount 150%, Radius 0.8, Threshold 2 as a starting point. It'll vary depending on print size and paper, but this gets you close.
Print a small section first. View it under real light. Adjust from there. Printing isn't magic—it's a controlled experiment.