From Matt Kloskowski, "EVERYTHING YOU NEED TO KNOW ABOUT THE NEW LIGHTROOM PROFILES"
There is a set of six custom profiles to download at the bottom of the above page.
Probably the most common question is… How are profiles (AKA: LUTs) different from regular Lightroom Presets? Presets…
Preset Slider changes override any previous adjustments you’ve made. For example if you move the Shadows slider to +50 because the photo is too dark, and then apply a preset that has Shadows = 0, the photo will now have the Shadow slider at 0, not 50.
Presets cannot use LUTs
Profiles / LUTs…
Don’t move sliders
Profiles can include LUTs or various settings and controls that Lightroom doesn’t have.
Profiles have an Amount (like Opacity) slider for fine-tuning the results.
They can be applied on top of existing edits and they won’t change them.
Since the sliders aren’t overridden by a profile / LUT, you can modify your photo any way you’d like, and then apply the profile on top of the image.
You can “favorite” a profile.
I consider the Creative Profiles as the most significant addition to Lightroom in recent years. If Adobe RAW Profiles and Camera Matching Profiles are designed to match in-camera RAW conversions and are constrained by a limited number of camera profiles, then Creative Profiles allow photographers to explore artistic expression to its full extent. The most important feature of the Creative Profiles is that we can create custom profiles without limitations or boundaries.
Here are the advantages of Creative Profiles:
Not only can you apply the Creative Profiles to RAW images, but you can also apply them to JPEG, Tiff, and PSD files.
You can adjust the strength of the effect by using the Amount slider, which has a range from 0% to 200%.
Creative Profiles do not override Lightroom’s editing sliders or effects produced by develop presets and can be applied at any time during the editing process.
Creative Profiles can have settings and effects that do not exist in Lightroom. For example, Creative Profiles can include LUTs (lookup tables).
Method 2 – Manual Installation from The Lightroom Queen
Automatically imported profiles and presets are placed in the Camera Raw / Imported Settings folders in your user account, rather than being stored with your catalog. If you use your Lightroom Classic catalog on multiple computers, and therefore have Store Presets with This Catalog checked in Preferences > Presets, you’ll need to install presets manually.
Also, if you have the old style *.lrtemplate format presets tidily organized into folders, this organization is lost when importing automatically, so you may want to install them manually.
We need to look at *.lrtemplate format and *.xmp format separately, as they’re placed in different locations.
Manual installation of *.lrtemplate format presets:
Unzip the presets if they’re zipped.
Find the Develop Presets folder in Explorer (Windows) / Finder (Mac) by going to the Preferences > Presets tab and pressing the Show All Other Lightroom Presets button.
You can also manually navigate to:
Windows—C: \ Users \ [your username] \ AppData \ Adobe \ Lightroom \
Mac— Macintosh HD / Library / Users / [your username] / Application Support / Adobe / Lightroom /
Drag (or copy/paste) the presets into the Develop Presets subfolder, still in their folders if you’d like to keep them organized in the same way.
Restart Lightroom. Lightroom automatically converts the presets to the new XMP format.
Manual installation of *.xmp format presets and creative profiles:
Unzip the presets if they’re zipped.
Find the Develop Presets folder in Explorer (Windows) / Finder (Mac) by going to the Preferences > Presets tab and pressing the Show Lightroom Develop Presets button.
You can also manually navigate to:
Windows—C: \ Users \ [your username] \ AppData \ Adobe \ CameraRaw \ Settings \
Mac— Macintosh HD / Library / Users / [your username] / Application Support / Adobe / CameraRaw / Settings /
Drag (or copy/paste) the presets into the selected Settings folder.
Restart Lightroom.
Where are they?
The presets appear in the Preset panel in the Develop module and profiles appear in the Profile Browser at the top of the Basic panel.
If you can’t see them, they may not be fully compatible with the selected file type or camera model. Check the Show Partially Compatible Develop Presets in Preferences > Presets to show the presets regardless of their settings.
Alternatively, the preset group or profile set might be hidden. Click the … button at the top of the Presets panel or Profile Browser and select Manage Presets / Manage Profiles. Check the group/sets that are unchecked and return to the panel to view all available presets/profiles.