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1.2.1 Customer Needs
1.2.2 Market Research
1.2.2 Market Research Lesson 1
1.2.2 Market Research Lesson 2
1.2.2 Market Research Lesson 3 - Social Media
1.2.3 Market Segmentation
1.2.3 Market Segmentation Lesson 1
1.2.3 Market Mapping Lesson 2
1.2.4 The Competitive Environment
Competitive Environment Lesson 1
Competitive Environment Lesson 2 - Direct/Indirect
Competitive Environment Lesson 3 - Features of Competition
Competitive Environment SWOT Analysis Lesson 4