THEME TWO
2.1.1 Business Growth
2.1.2 Changing Business Aims
2.1.3 Globalisation
2.1.4 Ethics and Environment
2.2.1 Product
2.2.2 Price
2.2.3 Promotion
2.2.4 Place
2.2.5 Marketing Mix
2.3.1 Business Operations
2.3.2 Working with Suppliers
2.3.3 Managing Quality
2.3.4 Sales Process
2.4.1 Business Calculations
2.4.2 Business Performance
2.5.1a Organisational Structures
2.5.1b Communication
2.5.1c Ways of Working
2.5.2 Recruitment
2.5.3 Training and Development
2.5.4 Motivation