Back
1.1 Enterprise and Entrepreneurship
1.1.1 The dynamic Nature of Business
1.1.2 Risk and Reward
1.1.3 The role of business enterprise
1.2 Spotting a business opportunity
1.2.1 Customer Needs
1.2.2 Market Research 1
1.2.2 Market Research 2
1.2.3 Market Segmentation
1.2.4 The competitive environment
1.3 Putting a business idea into practice
1.3.1 Business aims and objectives
1.3.2 Business Revenues, costs and profits
1.3.3 Cash and cash-flow
1.3.4 Sources of business finance
1.4 Making the business effective
1.4.1 The options for start up and small business
1.4.2 Business Location
1.4.3 Marketing Mix
1.4.4 Business Plans
1.5 Understanding external influences
1.5.1 Business Stakeholders
1.5.2 Technology and business
1.5.3 Legislation and business
1.5.4 The economy and business
1.5.5 External Influences