Retail & Consumer Analytics

Key Analytical Focus Areas:

• Customer Segmentation & Profiling: 

Grouping customers based on purchasing frequency, value (RFM), and behavior to enable personalized marketing efforts.

• Churn & Retention Modeling: 

Developing predictive models to anticipate customer attrition (Tornado Chart) in services (مثل: banking) and prioritizing high-risk segments for retention initiatives.

• Sales Optimization & Performance: 

Analyzing sales, profit margins, and key operational metrics (agent performance, outlet efficiency) to identify growth opportunities and reduce cost.

• Demand Forecasting: 

Providing data-driven insights to manage inventory, package offerings, and resource allocation based on predicted consumer demand and trends.