This portfolio section showcases my expertise in using data analytics to support critical business decisions aimed at enhancing operational performance and maximizing sales growth. Projects in this area focus on analyzing customer interactions, agent performance, and tracking key performance indicators (KPIs) to ensure strategic goals are met.
Sales & Commercial Analysis:
Tracking revenue, profit margins, and sales volume by product, location, and time period to identify high-potential segments.
Customer & Segmentation Analysis:
Grouping customers to understand purchasing behavior and optimize marketing and retention strategies.
Operational Performance Optimization:
Evaluating the efficiency of sales outlets and agents, and identifying strengths and weaknesses to improve service levels.
Generating Actionable Insights:
Translating complex data into clear, direct recommendations to drive overall profitability.
Projects in this Category: