Impromptu

Overview

Problem Statement: “Young adults in Singapore struggle to find like-minded individuals with similar interests for social activities”

Project Scope: Tasked to hypothesize ideate a problem backed with research, report and testing. To create an interactive prototype with these data.

Impromptu is a social networking app focused on organizing events for anyone, anytime, anywhere.

It was created as part of a UI/UX module in Digipen where the goal was to come up with an interactive application from base in the span of 6 weeks.

End Product: Research and Report, High Fi Mockups, Style Guide and Figma Prototype

Members:

Clement Seng Woon LEOW, LAI Kar Lonng, Kah Yim Valda KUM, Wei Xiang Xavier TAN, Gerald Wei Jie SOH, Ying Xin Matilda LIM

Survey Findings

Competitors Analysis

Product Vision

The main goal of Impromptu was to aid users in the process of finding activities of their interest to partake in. To ensure that, we dived into indepth research with a survey conducted to streamline our target audience and focus for the application as to the user's painpoints.

To ensure that our application stands out, further competitor research were done to sift out the goods that we may include in our app. Documentation of research and infographics were all done in Canva.

Research

After streamlining down our target audiences, the team decided to come up with personas to help determine what the users potentially want or need in the app. User journey were created to note path taken by the users. This helps speed up the process when creating the wireframes for our app so as to know priority screens to work on. From this we were able to pinpoint the main features of our app.

Persona 1

Persona 2

User Story

User Flow

Design Process

Based on our research and the features that are app has, we came up with a few simple wireframes to ensure that the flow was cohesive. We ensured that the flow of the wireframes were working well. We did a total of 3 iterations: Wireframe, Mockup and Final Product. After each iteration we would conduct a user testing survey to ensure that the flow was cohesive and that users understand how and what to do with the application without much assistance.

Wireframes

Style Guide

Working alongside the wireframes, we started coming up with a style guide which includes the colours, typography and visual elements that we would apply in the prototype.