Harmonicity18

Overview

Project Scope: Create marketing collaterals for a concert festival

Harmonicity18 is an imaginary concert festival where its events span over the course duration of 2 days. We were tasked to create a compilation of marketing designs to aid in its promotion. It was created as part of a Typography module in Nanyang Poly where the goal was to create interesting designs while manipulating our knowledge of typography and layout so as to present the content given in an engaging manner.

End Product: Brochure, Event Pass, Facebook Event Page, Poster, Website

References and Sketches

The first course of action was to conduct thorough research on concert festival designs for each respective deliverable that was required. This includes finding references of related successful or well known concert event collateral designs. After I had gotten a better gauge on the current layout and design trends, I started coming up with sketches as to how I would layout the contents.

Ideation/Sketches

Styleguide & Moodboard

With the layout done, I came up with a mood board so as to help in finding a suitable color palette for the design that I was going for. A style guide was done alongside this process to further help in the consistency of typography and elements to use in the overall designs.