This unit focuses on marketing as a concept and as a main driver of a business’ success. It considers various marketing strategies, promotion techniques, and relationship-building strategies for meeting customers’ needs and creating sales opportunities that, ultimately, keep a business profitable.
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Learning Objectives
Name the main aspects of the marketing concept
Define marketing strategy
Name different methods, tools, and processes used in marketing
Major Topics
Marketing as concept
Key principles of marketing
Marketing strategies
Consumer behavior
Readings & Assignments
Read pp. 411-433 in Chapter 11 in Introduction to Business
Complete Concept Checks on p. 415, 427, and 433
What Students Know
This is the second class for the week and is meant to be an intro-level class on marketing; students will have varying levels of knowledge about this topic
Students will have read Chapter 11 in Introduction to Business (OpenStax) and completed the assignments listed above
On Monday, students attended an intro-level Economics class
On Sunday, students attended the following fellow-led classes
Business 101
Case Study 101
Group Dynamics
Public Speaking
Faculty Role
Faculty provide a core service in our academic boot camps by ensuring that WSP participants experience a college-level course in a real-life setting. This experience helps to instill confidence and prompt motivation to pursue higher education. Your role, ultimately, is to be yourself; to share your expertise with participants and to run the class like you would with traditional college students. We highly encourage you to find ways to connect with participants and to share any advice you have for them as they transition from military service to higher education.
Note: The following are broad guidelines and not meant to be prescriptive. All units are flexible so that faculty can teach to their expertise and highlight important and interesting aspects of their work. Keep in mind the reading that students will have done for the day.
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