Case Study Day Two

Note: The following are broad guidelines and not meant to be prescriptive. We have assigned readings and specific case studies, but Case Study Leaders (CSLs) should use their discretion when planning and teach to their specific expertise while ensuring students meet the learning objectives below.

The second day of case study learning focuses on building what was covered in Case Study Day One and applying concepts learned in the seminar on marketing to the assigned case study, which is slightly more complex than the case students worked on for Monday. Students should work in pairs on the case study but are encouraged to support one another outside of those pair groups.

Learning Objectives

• Build on understanding of the use of case study (as an analytic learning tool)

• Determine the type of case study assigned

• Apply marketing concepts learned in class to reading, understanding, and responding to the assigned case

• Understand the value and challenges of working in pairs, applying concepts of organizational behavior

Readings & Assignments

• Read Chapter 5 in The Case Study Handbook

What Students Know

• Students will have completed the first case study session on Monday (Day One)

• Students will have completed these fellow-led sessions on Sunday:

  • Case Study 101

  • Business 101

  • Public Speaking

  • Organizational Behavior

• Students will have attended a two-hour seminar in the morning on marketing

• Students will have varying understanding of and experience with case study

CSL Role

CSLs provide a core service in our Business boot camps by ensuring that WSP participants experience what it’s like to complete case study projects in a real-life setting. This experience helps to instill confidence and prompt motivation to pursue higher education. Your role on this day is to ensure students build on what they learned in the first case study session, expanding their understanding of the function of case study and how to apply concepts learned in class from responding to cases. Your role is also to ensure students feel comfortable moving from individual to pair work. See the one-pager for Day One for more on the role of CSLs.