To doubt if your company needs a paid traffic campaign is something that most entrepreneurs, freelancers, employees or marketers go through.
We like to call this, a case of the "comfort zone".
It frees you from not getting the conversions you wanted from your first campaign and losing valuable money that could be allocated elsewhere.
It is safe to continue executing the marketing strategies that you know work. It is safe to save your money. It is safe to keep your predictable earnings or income.
But, you know as well as we do, there is no growth in your comfort zone.
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By not running a paid traffic campaign, you are losing a lot of new customers who want your product / service, but don't know it exists.
For example, Molly Pittman, host of the Perpetual Traffic Podcast of DigitalMarketer, talked about how she generated 50,000 leads in 12 days using Facebook advertising.
Cory Philip, co-founder of Gulf Coast Aluminum, also harnesses the power of paid advertising. In 12 months, his ads brought him $ 1.9 million in new business. Fused Hawaii, a swimwear brand, generated almost $ 2 million in sales by advertising on Facebook.
The time to start executing your paid traffic campaign is NOW, as the advertising landscape continues to boom with opportunities. At this time, you can advertise with Google, Facebook, Instagram (posts and stories), YouTube, Snapchat and Twitter, and reach millions of people.
Ezra Firestone, marketing genius behind BOOM!, A cosmetics brand for older women, has been using Facebook ads to generate massive sales for its client.
Ryan's ToysReview, a YouTube channel dedicated to Ryan playing and reviewing new toys, allegedly raised $ 22 million in 2018.
If you feel overwhelmed by paid traffic, trust us when we say you are not alone. There is a reason why DigitalMarketer exists. Because marketing is confusing. We talk to people every day who don't know where to start when it comes to their digital marketing strategy.
In fact, we have created our entire blog to answer them.
If we look at paid traffic, we can divide it into 2 parts:
1. The announcement
2. The marketing
The ad itself requires knowledge such as copywriting and best practices (such as having subtitles in videos). This is the first step in creating ads because no matter how well you place your ad for the perfect audience to see it, if it doesn't get your attention, it won't work well.
Making a big announcement requires knowing your audience, writing advertising texts, the right ad formula and understanding how to use the audience you already have.
The marketing aspect of the ad is how you set up your campaigns on Facebook, Google, Twitter, etc.This is when you choose how much money you will spend per day, how many ads you will have per set of ads, and for how long your ad will run. This is the second step in creating ads because that is when you take your curated ad to the masses.
Here's the thing: when you know what's on the other side of your comfort zone, it's much easier to take the first step. If you feel intimidated when posting ads, it's time to learn.
1. Learn to create ads.
2. Learn how to put them on platforms such as Google, Facebook, Snapchat, etc.
Voila! You will realize that running a paid traffic campaign is not as scary as it initially seemed. And using these resources, it is possible that you are the owner, the entrepreneur or the seller of the agency that we highlight in an article that shows the great profits that the sellers are obtaining when executing paid traffic campaigns.
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