How to track user activity in wordpress through google analytics?

Do you track user activity on your WordPress site? It is very important for all site owners to know the degree of visitor involvement, since an analysis of these data and correctly drawn conclusions can help to set everything up so that a steady increase is observed in all respects. In this article, I’ll show you how to track user activity in WordPress using Google Analytics.

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Track user activity through analytics system

Why Track User Activity through Google Analytics

As a rule, website owners pay a lot of attention to traffic and pageview metrics, as consider them the most important indicators of website performance. They think that increasing traffic will automatically lead to increased conversions and sales.

This is partly true, but you can achieve a better result by tracking, analyzing, and optimizing user activity metrics.

The user activity indicator displays what a person has done by visiting your site. With this information, you can determine the behavior patterns of users with a high level of activity and configure / design everything in such a way as to increase conversion rates and sales.

For example, you can see that users coming to a particular page are more likely to make a purchase than other users of your site. Therefore, it makes sense to pay attention to as many people as possible on this page.

I track user activity through Google Analytics paired with the popular MonsterInsights plugin.

If you have not installed Google analytics yet, then follow the instructions on how to install Google Analytics on a WordPress site.

Then I would recommend installing and activating the MonsterInsights plugin, I recommend choosing the Pro package.

Many will ask - why install the plugin, when you can simply insert the Google Analytics script into the footer of the site.

The fact is that simply by inserting a link in the footer, you will lose one of the key indicators of user activity. Namely: you won’t know which outgoing links people click on, which particular forms are most attractive to users, which products have the highest conversion rate, which affiliate links or ads receive the most clicks, etc.

The MonsterInsights plugin will automatically process and provide you with all this and much more information.

It automates the process of inserting various analytics codes and event tracking scripts into the footer, so you will not need to deal with code and configuration problems.

So, install Google Analytics with MonsterInsights. Now, let's see how to track various indicators of user activity on your site.

1. Most Popular Content

The first thing you should do is find out which posts and pages are the most popular on your site? That is, these are just the very pages and posts with the highest traffic rate.

By understanding what your users like and enjoy most, you can plan a content strategy that will expand your audience.

This information can be easily obtained through the MonsterInsights plugin. To do this, simply go to the Insights » Reports page in the administration panel . Here you will find a list of the most popular content in the "Best Posts and Pages" section.

Most Popular Content

Next to this information, you can see data on the most popular traffic sources, which will give you a general idea of ​​where your traffic is coming from.

On most websites, 90% of the traffic comes from 10% of the most popular pages. After you determine what kind of pages it is, you should optimize them for maximum conversion by adding a content upgrade or lead magnet to your posts.

There are cases when, thanks to a content upgrade, the conversion rate soared by 845%.

2. How Users Interact With Forms on the Site

Many developers have high hopes for contact forms to collect feedback and leads. However, unfortunately, many plugins for creating contact forms do not provide accurate information about user activity and data on conversion rates.

The MonsterInsights plugin allows you to use the GA event tracking feature to find out how many times forms are viewed and submitted.

Go to the Insights »Addons page to enable form tracking. Here you will need to install and activate the Forms addon.

Install Forms Addon for Monsterinsight Plugin

Once you do this, MonsterInsights will start tracking all the forms on your site.

It automatically joins and works with such popular contact form plugins as WPForms, Ninja Forms, Formidable and others. MonsterInsights also tracks comment forms, user registration forms , etc.

In order to find out how your forms work, through the Google Analytics account in the toolbar, click on Behavior »Events» Overview , and then go to the "Event Category" section and click on "Form".

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