Beginner's Guide: How to Use Advanced Snippets in Wordpress
Want to add advanced google snippets to your WordPress site? Not sure what seo snippet is and why use it on a site? Advanced snippets allow you to display various additional information, such as reviews, recipes, events, etc. on search results pages. In this article I will tell you how to make a snippet for a site.
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Advanced google snippets are another way to communicate with search engines.
Structured data informs search bots about various types of content on your site, and the use of advanced snippets is an opportunity to show additional information in the search results.
This additional information in the search results will make your article more visible, which will lead to an increase in the organic traffic of the site.
Google snippets will also help earn credibility in your niche, as the site will become more visible to search bots.
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Advanced snippets exist not only for reviews and recipes, but they can also be done for events, products, people, videos, music, applications, articles, etc.
Now that you know the benefits of snippets, it's time to move on to the main thing - I'll tell you how to make a snippet for a WordPress site.
I will talk about two ways: adding a snippet manually and using a plugin.
Manually adding voluminous google snippets can be very troublesome even for experienced SEOs, to say nothing of beginners. Fortunately, there are several special WordPress plugins that will make the process of adding seo snippets extremely simple. The first thing to do is install and activate the All In One Schema.org Rich Snippets plugin. After that, in the sidebar, simply click on the Rich Snippets menu.
Here you will see various types of content that you can create using the plugin, namely:
Item Review
Events
Person
Product
Recipe / Recipe
SoftwareApp / Software Application
Video / Video
Article
When you click on any of the types, the fields that will be available when the user writes / creates an article, page or any other type of user record will be displayed.
Now you need to create a new record or edit an existing one. At the bottom of the post editor you will see a new meta flag “Configure Rich Snippet”. Inside it there is a drop-down menu where you can select the type of content for the recording you are working on.
When you select one or another type of content, the fields necessary for filling will be displayed. It can be seen from the screenshot that “article” was selected as the content type, i.e. article, therefore, the necessary fields to fill out when creating a seo snippet are: title, author, short description and thumbnail for the entry.
You can change the type of content for a recipe, event or for something else - in any case, the corresponding fields necessary for filling will be displayed. You do not have to fill in all the lines, but some fields are simply necessary for Google to display the extended snippet.
Do not forget to save the record so as not to lose all the data for creating a seo snippet.
Extended snippets or structured data labels can be written from three different dictionaries: microdata, RDFa and JSON-LD. You can use any of them on your website. However, most beginners prefer RDFa.
Here is an example of a user’s About page. Usually the text of such a page is as follows:
John Smith
<img src="johnsmith.jpg" alt="Photo of John Smith"/>
Support Technician
342 Acme Inc.
101 Washington Avenue
Eagleton IN 98052
(425) 123-4567
<a href="mailto:johnsmith@example.com">johnsmith@example.com</a>
Website:
<a href="http://www.example.com">example.com</a>
John Smith
<img src="johnsmith.jpg" alt="Photo of John Smith"/>
Support Technician
342 Acme Inc.
101 Washington Avenue
Eagleton IN 98052
(425) 123-4567
<a href="mailto:johnsmith@example.com">johnsmith@example.com</a>
Website:
<a href="http://www.example.com">example.com</a>
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