What Is a SEO-Friendly Wordpress Url Framework

Have you ever wondered how the most SEO-friendly permanent URL link in WordPress should look like? This question is often asked by many of my subscribers. And the thing is that in the recent past, the default WordPress permalink structure was completely SEO friendly.

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However, times are changing. In this article I will talk about the structure of SEO friendly URLs and how you can improve your permalinks in WordPress.

SEO friendly URL website structure

What Is Seo Friendly Url Cnc Link?

Before you start talking about permalinks in WordPress, you need to understand what SEO friendly url looks like.

The structure of such url should contain keywords that explain the essence of the record. At the same time, the url text should be equally readable by both users and search engines. By having SEO friendly links, you are more likely that your site will be better ranked by search engines.

SEO friendly url example:

http://www.smarticle.ru/how-to-install-wordpress/

Here is an example of a non-SEO friendly URL:

http://www.smarticle.ru/?p=10467

By default, WordPress now displays the title of the post in the url, which is the most SEO friendly link structure.

So why do many keep asking what a perfect permalink should look like?

The thing is that in the recent past, WordPress had obscure and unattractive urls / permalinks. Previously, by default, wordpress used completely unfriendly SEO links, an example of one of which is mentioned above.

Everything has changed with the release of WordPress 4.2. If you just installed and started using WordPress, then you are already using SEO friendly URLs.

You can check the type of links by going to the “Settings” admin menu → “Permalinks” .

Parsing Items in Permalink Settings

In the administration panel, go to "Settings" → "Permalinks". The following page will appear before you:

WordPress Permalink Settings

As you can see, here are a few options for customizing the look of permalinks.

Simple

http://www.adres-sajta.com/?p=123

Day and Name

http://www.adres-sajta.com/2016/01/22/sample-post/

Month and title

http://www.adres-sajta.com/2016/01/sample-post/

Figures

http://www.adres-sajta.com/archives/123

Post title

http://www.adres-sajta.com/sample-post/

Arbitrary

Select your url structure using the available tags.

Let's stop at each point and find out how useful they are for users and SEO.

By default, WordPress displays the url structure as “ simple ”, which is not an SEO friendly solution.

The “ day and name ” view is partially SEO friendly, so it contains the name of the entry in its structure. However, displaying the day the post was published, the URL becomes too long and unattractive in the eyes of users. But more importantly, by reporting the date in the link, you run the risk of exposing your information over time. The same applies to the type of " month and name ."

However, if you work with news articles, then displaying the publication date in the url, on the contrary, you can improve the user experience and earn a couple of extra points. That is why, in my deep conviction, the “ Day and Name ” and “ Month and Name ” views are suitable only for news sites. Business sites where any information should always be relevant, in no case should use this type of structure for permalinks.

“ Title of the record ” is the best option for SEO, because links in this case will look attractive and not overloaded.

However, if you are writing articles for some major resource, it makes sense to use the “ Custom ” view , which is also an SEO friendly solution.

For example, on the WPBeginner website, the “ Arbitrary ” view is used for permalinks , where not only the title of the entry, but also its category is displayed in the url structure. This is due to the fact that this resource is very large, there are thousands of articles. Other large sites with large content adhere to the same policy.

To set up a custom url view, add the necessary tags to the corresponding block. For example, it could be:

/%category%/%postname%/

Pay attention to how the tags are framed - these are the signs "%" and "/".

Customizing Url Look With Available Tags

To create the most SEO friendly url structure, I would recommend using the aforementioned view - display the name of the record and its category or just the name of the record.

But there are many other combinations that can be created based on tags. Here is a list of tags used to configure the url structure:

% year % - year of publication of the record, for example 2016.

% monthnum % - month of post publication, for example 05

% day % - day of post publication, for example 28

% hour % - post publication hour, for example 15

% minute % - minute of post publication, for example 43

% second% - second of post publication, 33

% postname % - an improved view of the post title display (post slug (tail) can be found on the post / page editing page, located in the upper panel). For example, if the title of your post is “This is a great article!”, Then its url will look like this: “this is a great article.”

% post _ id % - unique record ID number, for example 423

% category % - displays the category of the entry (the category slug is on the page for adding / editing categories). Subcategories are automatically displayed as directories in the url.

% author% - display author name.

After you customize the appearance of permalinks, do not forget to click on the “Save” button. Once you do this, WordPress will automatically update the .htaccess file and the site will immediately start using the new structure for its permalinks.

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