An Interesting Case for Website Promotion from the Studio Art Design

An Interesting Case for Website Promotion from the Studio Art Design

The client does not come alone, so many studios have several projects in one or related subjects. This rule does not bypass us either ( Art-Design Studio ) and we will talk about three projects in the theme: “consulting services and professional training”.

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Our detailed immersion in the topic began in the spring of 2012, when the company Contact Center contacted us. The organization provided consulting services in two main areas: obtaining SRO permits, simultaneously improving the qualifications of employees of their clients' companies.

Several years of unsuccessful promotion almost completely disappointed SEO management. Which is not surprising: they worked with novice seo-specialists and, but this did not give the desired result. At the beginning of our work, according to the main requests of both directions, the positions were outside the TOP-40.

The main qualitative assessment of our work was carried out on three requests: “joining a SRO”, “joining a SRO” and “license of the”. They seem harmless in appearance, but those who have worked with them know that this area is very competitive and promotion in it requires considerable effort.

Despite the fact that the site was promoted before being transferred to us, this did not help at all: the inside was subject to a lot of adjustments, and 90% of the links installed on the site were temporary, that is, they were removed by the previous company immediately after the termination of the contract.

Despite these obstacles, we began to achieve a sustainable result very quickly. Work on the site was launched on March 22, 2012, at that time the request for “license” was in 44th place. April 17, 2012 at this request the site was already on the first page, namely in 6th place. Attendance was not long in coming and grew from 1287 visitors in the first month to 1453 in the second.

Attendance growth chart on request

With requests for SRO it was a bit more complicated. Given the profitability of the service and the good condition of the construction industry at the time of work, the competition on demand was serious, so the conclusion of the site on them took a little longer.

A particular plus in the work was the willingness of the company's management to cooperate with us, together we expanded the list of services provided on the subject, and with it the site. The result had to wait a little longer, but in August of the same year, the site took the first lines at the request of "joining a sro" and "join a sro". The site occupies a leading position in the given requests to this day (December 4, 2015), that is, neither the new algorithms nor Yandex filters affect the result of our work.

The management of MCC “Contact” was quite our job, therefore, in April 2012 (immediately after the request for “license of the ” was displayed), we recommended our partners ANO “KETSOT”. ANO "KETSOT" is a center of continuing education, the main specialization of which is occupational safety training.

The center was opened in 1998, its website in 2010, but before our appearance, no one was engaged in its promotion. The staff of the center placed great hopes on us and on the website promotion. And we are glad that we were able to justify them.

The situation with the site was as follows: it contained many pages, was well-filled, including background information, but was completely unprepared for promotion. In particular: all the news texts were copied, the site menu did not give in to any logic, it was almost impossible to find the pages of the main services, the technical part also left much to be desired.

A lot of work was done on the site, including the entire news section was rewritten, a new site structure was created. All this helped to quickly take worthy positions in the search for queries of interest to the training center, such as “labor protection training”, “labor protection courses” and others.

Position growth instantly affected site traffic. A month after the start of work, that is, in June 2012, it grew 3 times, from 230 to 662 people per month.

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