Tips for Launching Winning Snapchat Ads

Tips for Launching Winning Snapchat Ads

In 2011, the idea of ​​a new shared app and photo message was born in a dormer room. The concept was simple: Create something that made it easier for people to communicate, in the words of the founder, “the whole range of human feeling - not just what seems to be nice or perfect.” The app they created is called Picaboo. Within a year, they were operating under a new name that you will undoubtedly recognize: Snapchat.

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Only more than eight years after the original goal, more than 290 million people in the world use Snapchat every day to communicate with friends and interact with the brands and influences they love. Snapchat also reports that people spend at least 30 minutes on the app, opening up to 20 hours during the day.

In terms of marketers and brands that want to connect with younger audiences, the first mobile, Snapchat is very popular with finding and acquiring new customers, and fortunately they have a sufficiently strong set of advertising tools. to leverage brands now.

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What is most encouraging is that they are highly motivated to work with great brands and advertisers to help you succeed, as a paid media buyer, David Herrmann, quickly noticed in recent tweets:

hey @facebook can i find that # f8, i spent $ 19.2 million on your ads in 2018?

hey @Snapchat can i find your #partnersummit? Ive only spent $ 500k on your platform and loved the thing I have seen.

Snap: say no, you are here. Oh and say he to! "

If you have decided to start advertising Snapchat and wish to do everything in your power to make the most of your investment, keep the following four tips in mind:

Let us know why

There are three main objectives you can choose when you start building your ad campaigns in Snapchat: Awareness, Adjudication and Conversion. When Awareness is your purpose, you are creating ads that help Snapchat get to know your brand and products better. When taking your objective into account, you are creating ads that help you to drive installs, visits to the website and new ones for your business. When Conversion is your objective, you are creating ads that will help you get new customers and drive more sales for your business.

Knowing your initial purpose will help you decide on the ad format you should use, what your ad looks like, how people should interact and respond to your ad and how success will be measured.

Test various Ad Formulations

There are a number of different ad formats that you can choose from when you start building your ad campaigns in Snapchat. The format you choose will depend on what your purpose is, how you are trying to achieve and how you would like to have an audience interacting with your ad. Here are your options:

Snap Ads:

These are full screen ads that can be used for all business purposes. They can be shown as videos, photos, GIFs or cineamagraphs. Snap Ads enables you to give specific calls to an audience to interact with, such as installing an app or visiting a website.

Story Announcements:

These advertisements show when users see the Discover section of the app. It is best to use them when you aim to drive, generate a result or encourage participation and awareness.

Collection Notices:

These are ads that allow Snapchat users to view and shop the products you sell. They are best for retailers and e-commerce brands.

AR Lenses:

The lenses are what Snapchat prefers. They enable users to change their appearance through increased reality. These types of advertisements are suitable to encourage participation and reinforce brand awareness.

Filters:

These are ads that show as another layer on top of the snapchat content created by Snapchat users for themselves and their fans. It is best to use them when they are connected to a particular site (a restaurant or thought club) or an event (think about 5K or pop-up) that users will visit in real life.

To build a winning ad on Snapchat, try out some of the types of ad mentioned above or all of them until you learn which is best for your audience.

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