Talk 3
XII Workshop of Probability and Statistics group
CIDMA- University of Aveiro
Speaker: Sandra Sarabando Filipe - ISCAA - University of Aveiro
Title of the talk: Portuguese consumer behavior in relation to Corporate Social Responsibility and Relationship Marketing: several studies using Structural Equation Modeling
Sandra Sarabando Filipe holds a PhD in Marketing from the ISCTE Business School - University Institute of Lisbon (2016). She is Coordinating Professor at ISCA-UA, University of Aveiro, where she has been teaching since 1999. Currently, she is Director of the Master's in Marketing Program (since 2021). She is a full researcher on Competitiveness, Governance and Public Policies (GOVCOPP) research unit. Her contributions include several papers/chapters in scientific journals/conferences/books. Her main current research interests include consumer behaviour, relationship marketing, sustainability marketing, corporate social responsibility, digital marketing, tourism, and innovation on education.
ORCID: 0000-0003-4159-758X