Trade Fairs

A trade fair is a good way to reach a large number of customers at once. It is a place where product demonstration turns into customer experience. 

As a trade fair manager, my role was to identify and evaluate opportunities across regions. With my findings, I approached international sales managers to discuss which devices they would like to show and what is their expected outcome. 

Knowing this, I negotiated with the exhibition provider to secure the right spot and the size for our booth. I drafted the design of the booth with all the visuals and handed this to a booth builder and printing agency for production. 

At the fair itself, I coordinated sales and hostess to work together efficiently and maximize the collection of leads while growing the customer database. 

After the fair I lead efforts to sort the collected data and transfer it to CRM for the sales follow-up. 

During my career, I succesfully managed 8 international trade fairs with booth size varying between 20-40 sqm and booth staff of up to 16 people.