Email Marketing

Email marketing is a cost-effective way to reach a large audience of targeted potential customers. It is also a way to stay in touch with existing customers and keep them informed about new products, services, and promotions. 

During my career, I wrote more than 150 B2B email copies with these average statistics:

• Open ratio: 17,8%

• Click ratio: 4,3%

• Lead ratio:  1,9%

I continuously optimized lead and sales conversion rates through monthly AB testing of email subject lines, body copy, calls to action, and downloadable materials.

I developed a new email marketing format which educated the customers about measurement principles and increased MQLs for further nurture.