Marketing Communication Plan

Throughout my career, I have developed and implemented impactful marketing communication plans that deliver tangible results. I have created 14 half-year communication plans for 5 product lines (metrology and logistics), each aligned with specific business objectives and target audience preferences.

My commitment to data-driven decision-making underpins the success of my communication plans. I analyze previous years' marketing performance to identify patterns, assess the effectiveness of various strategies, and gain valuable insights into customer behavior.

Furthermore, I proactively monitor best practices within the team and among competitors, continuously incorporating new learnings and advancements into my planning processes.

Key Steps to Effective Communication Plan Creation

• Analyze previous years' marketing data

• Reflect on good and bad marketing actions

• Monitor best practices in the team and competition

• Plan lead and sales generation

• Determine the number of customers targeted

• Create a content calendar

• Allocate resources

• Develop compelling content

• Implement the communication plan

• Monitor and measure the plan's effectiveness

• Gather feedback from the target audience

• Adapt and adjust the plan

One of my communication plans resulted in a 20% increase in lead generation and a 15% boost in sales within a single year.

I am dedicated to helping businesses achieve their marketing goals through strategic, data-driven communication plans.