Team & Vendor coordination

In my role as a Marketing Coordinator at KEYENCE Corporation, I have cultivated a deep expertise in steering cross-functional teams through the intricacies of the factory automation industry. This involved close collaboration with various departments to ensure the seamless execution of marketing campaigns.

Key Collaborations:

• Sales Teams: Worked hand-in-hand with sales teams across 11 countries to align marketing strategies with sales objectives, resulting in the achievement of sales targets.

• Technicians: Collaborated closely with technical teams to translate complex product features into compelling marketing messages, ensuring effective communication with our target audience.

• Legal Teams: Ensured all marketing campaigns adhered to legal guidelines and industry regulations, mitigating risks and maintaining a compliant and ethical marketing approach.

• Top Management: Regularly engaged with top management to align marketing initiatives with overarching business goals, providing strategic insights and contributing to decision-making processes.

Key Achievements:

• Successfully coordinated and trained a team of 14 professionals, fostering a collaborative and high-performance culture within the organization.

• Implemented account-based marketing strategies (1:few & 1:many) to drive demand generation and brand awareness, achieving synergy between marketing and sales objectives.

Vendor Management: 

In the realm of marketing, effective vendor management is pivotal. I have extensive experience working with a diverse array of vendors, each playing a crucial role in the success of marketing initiatives. 

Vendors I Collaborated With:

• Design Agencies: Orchestrated creative collaborations to produce visually compelling marketing materials.

• Print Services: Managed the end-to-end process of transforming ideas into tangible promotional materials.

• Logistics Partners: Ensured seamless coordination for trade shows and conferences, optimizing the logistical aspects of events.

• Hostess Agencies: Coordinated with agencies to enhance the company's presence at events, ensuring a professional and engaging environment.

• Booth Building Agency: Collaborated on the design and construction of booths for trade shows, creating impactful brand presentations.

• Fair Organizers: Worked closely with organizers to maximize the impact of the company's presence at industry fairs.

• PPC Agencies: Established partnerships to optimize online advertising and enhance digital presence.

• PR Agencies: Collaborated with PR to develop and publish a press release in industry magazines. 

• Webmagazines: Leveraged partnerships with online publications to amplify the company's reach in the digital landscape.

Through these collaborations, I have developed a keen understanding of effective vendor management, ensuring seamless integration of external expertise into the overall marketing strategy.