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Key Learning Objectives:
Discuss the ways that scientists communicate information in the modern internet environment
Identify the purpose of a infographic and how they are use
Develop skills in creating your own infographic to communicate information
In this lesson you'll find...
Communicating science in the 21st century
The infographic
Why infographics?
Communicating Science in the 21st Century
Science communication involves conveying scientific information in a clear, accessible manner to diverse audiences, bridging the gap between researchers and the public. Its importance lies in fostering public understanding of complex scientific concepts, promoting informed decision-making, and inspiring interest in science!
Effective science communication not only shares discoveries and advancements but also addresses misconceptions, builds trust in scientific institutions, and encourages a scientifically literate society. By translating technical jargon into relatable narratives, it empowers individuals to engage with and appreciate the significance of scientific endeavors, ultimately contributing to a more informed and scientifically aware global community.
Class Discussion
As a class, identify at least 4 ways scientists do or could communicate their research to the public. Discuss the advantages and disadvantages of each method.
The Infographic
According to Wikipedia, an infographic is a graphic visual representation of information, data or knowledge intended to present information quickly and clearly. The use of graphics can encourage the human brain to see patterns and trends. Infographics are designed generally for mass communication. Infographics should be designed to be appealing, comprehensible and encourage the retention of knowledge.
Infographics should generally include some form of data visualisation. This could include a basic x-y plot such as a time-series graph, statistical plots like histograms and box-and-whisker plots, maps, hierarchy diagrams and network structures.
Infographics often also include illustrations and text. The illustrations may include clip-art images, real photos or other images. A variety of other visual elements such as coloured boxes, lines, arrows and more are used.
A variety of font sizes, styles and visual elements are generally used, but be sure to keep aware of aesthetic considerations and make sure the whole infographic has a single visual theme.
Below are some examples of infographics.
Activity: Understanding Infographics
Select one of the above infographics (or find your own Chemistry-related infographic online) and answer the following questions:
1) What is the content of the infographic?
2) What scientific or chemistry concept is being communicated through this infographic?
3) Who created this infographic? You might want to do a bit of research about what role this person or organisation has.
4) Why did they create this infographic? What was their goal in sharing this information?
5) How else could they have communicated this information?
Class Discussion
Come up with as many reasons as you can for scientists to use infographics to communicate scientific information.
Why Infographics?
Infographics are important for science communication for several reasons. Firstly, they offer a visually appealing and concise way to present complex scientific information, making it more accessible to a broad audience. The use of visuals, such as charts, graphs, and diagrams, helps convey data and concepts more effectively than lengthy text alone.
Secondly, infographics facilitate the retention of information by leveraging the brain's ability to process visual content quickly. The combination of images and text enhances understanding and memory, making scientific concepts more memorable and easier to grasp.
Additionally, infographics can break down intricate processes or relationships into simpler, digestible components, aiding in the simplification of complex topics. This is particularly crucial in science communication, where intricate details can be overwhelming for non-experts. Furthermore, infographics are easily shareable on various platforms, including social media, making them an effective tool for reaching a wider audience. They can spark interest, generate discussions, and increase the visibility of scientific information in the public sphere.
Activity: Making Your Own Infographic
Choose one of the syllabus dot points below or one of your choice. In pairs, create a small infographic using https://www.canva.com/. Share these with your class.
model static and dynamic equilibrium and analyse the differences between open and closed systems (ACSCH079, ACSCH091)
analyse examples of non-equilibrium systems in terms of the effect of entropy and enthalpy, for example: – combustion reactions – photosynthesis
investigate the relationship between collision theory and reaction rate in order to analyse chemical equilibrium reactions
investigate the effects of temperature, concentration, volume and/or pressure on a system at equilibrium and explain how Le Chatelier’s principle can be used to predict such effects
examine how activation energy and heat of reaction affect the position of equilibrium
qualitatively analyse the effect of temperature on the value of K(eq)
describe and analyse the processes involved in the dissolution of ionic compounds in water
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