Toshiyuki Shirai, born in 1955 in Hokkaido, Japan, is the President and CEO of Nitori Holdings Co., Ltd., a leading furniture and home goods retailer. A graduate of Utsunomiya University, he joined Nitori in 1979 and ascended through various managerial roles. Shirai became CEO in 2016, succeeding founder Akio Nitori. Renowned for driving innovation, affordability, and global expansion, he focuses on making quality living accessible worldwide while promoting sustainable and customer-focused business strategies
"I want to bring the cozy and luxury of American home living to Japanese households."
This was the inspiration I felt during my first visit to the United States in 1972. What I saw there left a profound impact on me.I was struck by the affordability that prices were a third of those in Japan. I thought, “Someday, I want to create stores like those in America. I want to build a company that enhances everyday living and brings joy to people’s lives. This initial impression and determination became the foundation of NITORI Group’s mission and vision.
With the goal of enriching the homes of people worldwide, Nitori expands into Asia and beyond. By challenging conventional practices, refusing to rest on past achievements, and constantly rethinking the status quo, Nitori aims to provide lasting value and the feeling unexpected to our customers.
Source: 宜得利家具CEO寄語 https://www.nitori.com.tw/about/ceo
From product development to sales, Nitori's mission is to reduce environmental impact while delivering high-quality products to our customers with three major initiatives: Designing environmentally friendly products, improving packaging and transportation efficiency, and energy and resource-saving measures in the sales stage.
從產品開發到銷售,NITORI 以減少環境影響為首要目標,同時以三大措施為顧客提供最高品質的產品:設計環保產品、改善包裝與運輸效率,以及在銷售階段採取節能和資源節約的措施。
References:
“宜得利家具CEO寄語” https://www.nitori.com.tw/about/ceo
“宜得利家具企業簡介:環保措施” https://www.nitori.com.tw/about/ecology