Advertising and Promotion

The need for advertising in the slate industry was vital to its long term success. While its early history was not significant, as the industry began to change and competing forces began to cut away at profits, the advertising became more and more aggressive. While much could be said about the pros and cons of the advertising used by the slate industry, the images speak for themselves.

The game of quoits is not unique to the slate trade. That being said though, the slate industry was able to take advantage of another idea by making quoit boards from slate. Originally made by the Structural Slate Company in Pen Argyl, a company called the Quoit Factory in Nazareth still manufactures this unique version of the game using slate for the board.

"Producers, manufacturers, distributors, dealers and contractors using slate are making arrangements to gather at the Commodore Hotel, New York City, on the 25th and 26th of January, 1923 for the meetings of the slate industry to be held under the auspices of the National Slate Association. At this time those interested in the production and marketing of slate and slate products will discuss plans for a cooperative promotion of the use of slate and the development of closer relations between the various factors of the industry, as Secretary Hoover urged being undertaken on the occasion of the first meetings held last year."

Slate Magazine, 1922

Below are a set of images from advertising and promotion used in the slate industry

The Structural Slate company was large and diverse making everything from slate staircases, like those shown in this advertisement, to quoit games like those shown to the right. Advertising was a significant part of the company's success.

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