Added arrows to link the gains with the gain creators and the pains to the pain relievers

• This was done so for a clearer reference and relationship between the points, we felt this was necessary for the people reading it to understand the detailed connection between each pains and pain relievers, as well as gains and gain creators.

Added and edited the gains, gain creators, pains and pain relievers

• • We felt that we had too few points and there was not detailed enough which limited our thought process for the problem statement.

Changed the format of the template as it was too cramped to fit all the points in the original template

• • The new format made it easier to identify the links between the value proposition and our persona to ensure that our ideas really appeal to her needs.

  • Additionally, because of the change, we were able to ensure that our descriptions were not so limited which made them more understandable.

Colour coded it to differentiate the content

• • Allows easier identification and reading

Clearer arrows between the points

• Easier to identify the link and relationship

Revised content

• • The enhancement of pain relievers and gain creators was necessary to improve our ideas for the application.

Slight enhancement of some of the points in the pains and pain relievers for a better connection between the points to greater appeal to Georgina's needs further

• • As Georgina represents our target market, by having a better clarification of her needs, we will be able to solve them and appeal to our target market.

  • This was also done as we found some points that might not have been phrased well and did not really solve her pains and gains.