Georgina Liong's daily routine before interacting with Timely. The highlighted areas show her frustrations and other negative emotion she faces in her daily routine. Thus, our application (Timely) was designed to eliminate these frustrations.
Description:
This shows Georgina's daily routine as she uses Timely. As shown, many of her frustrations and negative emotions have been eliminated as Timely provide functions that are easy to use, helps in her time management and increase in her socialisation while being able to attend lifestyle events such as exhibitions despite having busy schedule.
Reflection
In session 5, we learned that curating event content by structuring event using Themes, Frameworks & Models and Priming & Synthesis, in a way that tells a story. All these methods can improve the attendee experience, support audience learning and elevate event's value by making it feel special and different from other events, making the attendees look forward to future events. Technology is one of the ways we can use to curate content by providing a framework that can help the attendees focus and interact, which can help to meet their needs.
This session also taught us to identify customer touchpoints through finding the persona's spots of delight and pain in a day in their life and when our persona interacts with our application. In general, reflecting on our value proposition canvas, taught us to think of ideas to craft and enhance our customer journey and how we could make our application stand out and be more helpful for our persona.
When we created our first version of the customer journey, our prototype was not completed yet. Thus, we were unsure of what kind of challenges Georgina will face and whether the prototype will eliminate her frustrations. However, when we had a clearer idea of what customer journey mapping is about and a more developed prototype, we were able to map out Georgina's customer journey better with all her potential challenges and how the prototype can help her.
We have also learned that Customer Journey Mapping is done to find areas to improve, change, and enhance our application. It is also crucial for us to reflect whether our customer journey was able to focus on where Georgina is facing frustration in her daily life and was it able to align opportunities for improvement and innovation.
SEM Museum.mp4
Tutorial Activity: Curating Content and Customer Journey
The tutorial activity we did was to present our research about a customer experience design from existing museums or retail shops that we would be able to incorporate into our application to better enhance users' experiences on Timely. This allowed us to get more inspiration from other innovative ideas used by museums or retail shops. From this, we learned that Artificial Intelligence (AI) can increase audience engagement. Thus, we have decided to incorporate voice recognition into our application to enhance our application.