Persona

In session 3, we were taught persona framing, where we had a short activity to create our own individual persona. This gave us an introduction to persona framing and helped with our attempt in creating our own persona to understand its purpose. This exercise also allowed us to practice brainstorming a persona, understanding their needs, experiences, behaviours, and goals.

We created a fake company and product to solve one of our users' needs according to the persona canvas. In which, our group's idea was a company named Halostar that created holograms of teachers and students to simulate real face-to-face learning during the pandemic where most classes were shifted to online. This "innovation" solved the issue of one of our personas, Jin Anderson, a Professor at NUS who was struggling to interact with his students through online lessons.

When we first did our physical persona prototype in school, it was exciting and new since we have never done something hands-on like that before. However, due to the pandemic, we had to pivot it to digital format. We realised that the difference between a physical and digital prototype was that the digital version allowed us to make amendments easier and more room for creativity as there were a lot more designing tools, but the physical version required us to source for different materials and redo it each time if we wanted to make amendments.

The creation of our persona allowed us to highlight what Georgina Liong needs, wants or challenges that she faces in her life. It was useful in helping us visualise and even empathise with her. It helped us understand what is needed and guided us in proposing solutions and functions in our application, Timely. Through Georgina, it allows us to better cater to our target market needs.