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Crafting of our Problem Statement
Crafting of our Problem Statement
To assist us in creating our problem statement, we came up with any "What If" questions that were related to events and technology, as a class.
Subsequently, we used our own and our classmates' "What if" questions to develop many ideas which we jotted down for our potential problem statement.
Feedback and Questions
Feedback and Questions
Have to be very clear whether its the event or app that the product
Does it mean the concerts and all will be 24hrs or is it a virtual event?
Concerts wouldn't be at 7 am; it is not a competition anyway
Who wants to work 24hrs at a museum? The operation part of it is worrying
Is it a fixed event? How is the performer going to perform 24/7?
If it is not a fixed line-up, then will the audience like the event?
How are you going to make money? (Cost)
What do you mean by poor time management? Is it cause she has a busy life or she loves attending too many events?
How is she busy? Everyone else has 24 hours
Reflection
Reflection
We realised there were many grey areas or points that we never thought much about, like the event being 24/7 and the concerts' line-up. This implied that our problem statement was not detailed enough which resulted in many queries from our classmates.
We did not think from a business standpoint. Hence, this meant that we had to consider how we can appeal to our persona while ensuring feasibility.
Lacks clarity and focus as it is too vague which is an issue when we produce our prototype to solve our persona's needs. We needed to be more specific to have a clear direction of where we were headed to.
Feedback and Questions
Feedback and Questions
Does Georgina have time to attend the event?
How is it going to help Georgina to be tech-savvy?
How are you going to make money from one event?
What do you mean by regular events?
So the whole event is only managed by AI/Robots?
Reflection
Reflection
Added event name for clarity as we should make it sound more professional.
Added more examples and points to have a more detailed problem statement for people to have a better understanding.
Added in "Managed by AI/Robots" to further clarify how the event solves pain points and explains how our event can be made available for 24 hours.
Feedback and Questions
Feedback and Questions
Phrasing is too mouthful and lengthy
How does the app solve the issues?
How does the app solve the poor time management and busy schedules
Is this an app and platform at the same time?
Is it one app with multiple functions or a platform with multiple apps?
Mrs Sam: If I am too busy such that WhatsApp cannot help me, this app better help me
Reflection
Reflection
We realised our strategy for making the problem statement more detailed backfired as it became unclear and too wordy.
After Version 2, we made a drastic change in the prototype. We changed from an event to an event application as it was more feasible for our persona.
Feedback and Questions
Feedback and Questions
What is the meaning of single-purpose application?
What is TodayTix?
Reflection
Reflection
After the feedback, we cut down on the number of words and instead, added more concise words to bring out the idea of our problem statement, making it easier to read.
Changed the application and compared it to TodayTix, an event booking application but does not offer certain functions that Timely does, such as syncing calendars or chat functions. The comparison helps people to understand that Timely is not just an event booking application but it also offers various features other than booking of events.
Reflection
Reflection
Through session 2, we brainstormed "What if" questions, such as "What if events didn't require venues? What if events no longer needed employees?". This led us to think about the countless possibilities that events could lead to which further developed our thinking and mindset towards solving problems for the events industry. These questions helped with the creation of our problem statement as well as what kind of prototype do we want to develop for our persona.
After that, we researched a company that got a lower rating than 3 stars on Glassdoor. Our group found Furama Hotel and read several unhappy employees' reviews. We analysed them to come up with reasons and solutions how this company can improve. The reviews stated that their company did not have career progression for the employees, the management did not provide proper training, there was too much workload for the amount they were getting paid, and that it was a very stressful working environment. Our solution was to have a proper standard of staff training, standard operational procedure (SOP), and establish a hierarchy system.
This session was a starting point for us in crafting our problem statements, the "What if" questions allow us to have a broader idea of what problem statements are and ideas on what our problem statements could be.
We were initially very lost while crafting the first problem statement as we had no inspiration or idea on what our problem statement will be. However, we were able to slowly understand and get the hang of it. This is through many different tutorial sessions where we gathered constructive feedback from our tutor and classmates, our problem statements have gone through many changes for the better. For example, from an unrealistic 24-hour event handled by robots that was pointed out through our classmates' feedback that may not benefit our persona. In the end, we decided to create an event application with many different features. We believe that getting feedbacks from classmates and our tutor showed us a "customer's" point of view and allowed us to be more innovative.
Pictures of us doing the tutorial activity
Click here to view our Business Model Canvas:
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