Promoting educational technology events on campus are almost as important as making them available in the first place. Proper marketing and distribution streams are key to the success of a workshop series, webinar, symposium, or multimedia production suite.
Well designed digital signage can also work as print self-mailers. See the three below:
Come & Check out Our Open House: Printed invitations that translate well into digital signage, for distribution across the teaching and learning community:
Project: E-newsletter design and development.
Projects start with robust market research and data analysis. In the case of the community foundation, I assisted in months-long A/B Split Testing to optimize content and messages for increases audience engagement.
Tools: HTML/CSS, CMS, MailChip, Constant Contact.
In addition to the design, and production, mobile app projects require: communication plans that outline community and social promotion, and print advertising collaterals.
INCLUDED SAMPLES:
(1) Technology Field Guide: Loyola University guide to campus technologies;
(2) UB Fit: campus recreation center fitness app;
(3) DeliverMyBaby.org: Labor & Delivery;
(4) Relax: Guided Meditations.
These important identity and promotion pieces speak directly to specific target audiences and reinforce the client brand.