B3- Chosen design

The student (does not justify --> justifies --> presents and justifies --> presents and justifies fully and critically justifies) the selection of the chosen design with (reference --> detailed reference) to the design specification

Presenting the chosen design

When presenting the final chosen design, students must provide a clear image of that design, which clearly shows its details and features. This image should be presented as a final illustration, separate to any developmental work.

For product design, students create a clear, well-presented illustration of the final chosen design that highlights details such as colour, form, texture, proportion, how the solution functions and all its features.

For digital design, students create a clear, well-presented illustration of the final chosen design that highlights details such as colour, form, fonts, layout, how the solution is interacted with and its features.

Selecting and justifying the chosen design

When working with a client or target market, feedback is a vital source for selecting a design to take forward for prototyping. Students should formulate questions, which could be delivered in the form of an interview or survey, to find out which design their client likes the best and why. They then summarize findings in a written statement.

The questions should focus on gaining feedback related to the aspects of the specification that have qualitative/subjective parameters. Students should recognize that clients may change their minds at this point, and therefore the specification; they may have to redevelop their chosen idea.

Students will also need to critically evaluate the chosen idea against each specification and justify how the chosen design satisfies the specification. If the design does not meet the design specification, it needs further development—or the specification needs redevelopment

Example 1

In figure below, the student can choose to disregard design C, which meets the design specifications, and continue to develop designs B and D. Design D is developed further to meet the design specifications fully. However, design B needs much more development to meet the design specifications.

Example 2

In figure below, the student assigns a quantitative rating of how well each design meets each of the design specifications. Design 2 seemed more likely to be chosen because it received the highest rating from peers. However, feedback from the client indicated that the design was not preferable.

Designs can be further developed to improve their weak ratings against particular specifications, but when designs are developed for a particular client as opposed to a target audience, after the design has been developed to fully meet the design specifications, the client has the final choice.

Simply choose one design developed and explain why would you want to go with this. Support your choice with a table explaining that this chosen design meets the maximum no. of design specs. 

For year 5 students, the student needs to take a feedback from his client on the designs at this stage and client and student must mutually agree on one chosen design. Evidence of client and student interaction needs to go in the appendix.

When presenting the final chosen design, students must provide a clear image of that design, which clearly shows its details and features. This image should be presented as a final illustration, separate to any developmental work.