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A collection of product case studies and teardown analyses exploring user behavior, product decisions, system design, and opportunities for better experiences.
Blinkit Product Teardown
Blinkit Product Teardown
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Blinkit has achieved significant success in the quick commerce grocery sector, offering 10-minute deliveries in over 30 cities across India. Despite this, Blinkit's customer retention rate has plateaued, and its average order value (AOV) is lower compared to Zepto's.
This product teardown explores user pain points and proposes features such as order scheduling, personalized buckets, smarter search, and AI-powered fridge restocking to improve retention, reorder frequency, and average order value.
GrowFi - Reducing Choice Overload in Investment Decisions
GrowFi - Reducing Choice Overload in Investment Decisions
Indian retail investors today face an overwhelming number of investment options, yet very little clarity on what truly aligns with their goals, risk appetite, and decision-making style. This case study explores the key pain points behind investment choice overload, proposed product solutions to simplify decision-making, and a working prototype envisioning a more intuitive future for investing.
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